Bridging the gap between Vision & Execution.
I am a Strategic Design Consultant and Product Marketing Manager who translates complex user insights into actionable business strategies. I don't just plan; I facilitate, prototype, and deliver.
I am a Strategic Design Consultant and Product Marketing Manager who translates complex user insights into actionable business strategies. I don't just plan; I facilitate, prototype, and deliver.
It is the art and science of synergy. Design Management isn't just about making things look good; it's about aligning design strategy with business goals. Design Management in practice drives three areas of business - Strategy, Tactics and Operations. My current focus is on the Strategic roles for bringing the long-term vision through real measurable value to organizations.
A curated selection of projects demonstrating strategy, leadership, and product thinking.
MyxLabs explores how performance supplements can be made trustworthy, engaging, and adaptive for athletes and health-conscious users.
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A strategic rebrand for a Chamber of Commerce. Led stakeholder workshops to align community vision with business goals, delivering a unified brand system.
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Lextant-certified contextual research project. Uncovered latent user needs to develop a strategic framework ("I FEEL CONFIDENT") for presentation tools.
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Translating complex academic theory (SDGs/PRME) into a tangible, engaging board game product. Led game mechanics and prototype validation.
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